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A Little Agency: How to Stand Out in a Big World of Advertising



Of course you could counter this by saying it looks like a company that employs Muppets. But that would be a little harsh. Would any employer in the UK be so brave? I would love to see Aardman do something like this.




A Little Agency



T: 07922 438 445 E: mark@thatlittleagency.co.uk A: BankSpace, 145-147 East Street, Bristol, BS3 4EJ W3W: ///ruby.expert.agents


Currently, MHAS has 35 attorneys working out of 9 offices across the state of Louisiana. Twenty-three of these attorneys exclusively represent children and youth in child protection cases. Six attorneys, while doing mostly child protection work, split the remainder of their time between adult and juvenile mental health cases, supervisory duties, and administrative responsibilities. Although the remaining six attorneys handle the bulk of the adult and juvenile mental health cases in the agency, all of the attorneys are qualified to appear in child welfare cases, in accordance with Part III of Rule XXXIII of the Administrative Rules of the Supreme Court of Louisiana. To date, 11 of the 35 attorneys have obtained their certification as child welfare law specialists (CWLSs) through the National Association of Counsel for Children (NACC).


We wish to thank every single client who chose Wishes and Wizards Travel Company as their preferred agency! Without you, we would not be where we are today. This is an incredible achievement, and we are forever grateful to those who helped us achieve this dream.


The creative department of the agency boasts 10 synergistic disciplines that see a wide range of creative and design talent including copywriters, art directors, publications designers, environmental designers, prototypes, UX professionals, producers, experience designers and technologists across multifunctional work desks and work shop spaces.


The Singapore-based creative agency works for Netflix and Heineken Co.'s Tiger beer across Southeast Asia, and has 62 people on staff now. It has a small presence in Hong Kong, and just expanded to mainland China, opening a small office in Shanghai, with seven people there.


As for its quirky agency name, "We never wanted to be the big famous agency, we wanted the work to speak for us," said Nicholas Ye, the CEO. "We wanted to be small in spirit so we can be agile, fast and sharp."


The agency works across all media and platforms, so work can range from cookbooks to social campaigns to TV commercials. For Netflix, it temporarily turned a Singapore restaurant into the cafeteria from "Orange Is the New Black," serving prison food with a gourmet touch (and getting a lot of global headlines in the process). It used a talent contest for undiscovered artists, music videos and events to promote Tiger beer in Southeast Asia, especially in Bangkok and Kuala Lumpur, two "dark markets" where traditional alcohol advertising is mostly prohibited.


The first work from the new Shanghai office is a campaign for hair removal chain Strip. To promote Brazilian waxing, which is uncommon in China, the agency created a quirky campaign urging Chinese women to question local taboos over the practice. (It also wrapped the shops in fake, hot pink fur.) The goal of all its work is to generate headlines and blog items. "How to earn media instead of paying for it, that's the main mantra," Mr. Ye said.


The founders say they have a unique creative perspective, as an agency founded by Asians. "We are interested in the betterment of Asian or Chinese or Singaporean culture," Mr. Ye said. "It's not good enough for the work to just be commercial, it has to push or pull the culture in some way."


Singapore is Southeast Asia's advertising hub, a competitive agency market with strong independent shops as well as international networks like BBH and TBWA. The Secret Little Agency, often referred to as TSLA, launched nine years ago, when founders Mr. Ye and Creative Director Mavis Neo were in their early 20s. Mr. Ye had interned at TBWA and worked as a junior copywriter at BBH. Ms. Neo was an art director at Bates, working on Apple and Heineken.


The agency got attention internationally for a campaign for the Economic Development Board of Singapore, which was looking for a way to create buzz among top executives at business conferences. To make professional networking a little more fun, it created a coffee machine that only worked if two people stood in front of it. (That effort won a silver for B-to-B work in Ad Age's Small Agency Awards last year.)


The agency "has established a strong 'local hero' reputation in Singapore," said Richard Bleasdale, Asia Pacific managing partner at management consultancy The Observatory International. He describes the agency as: "fiercely independent. Taking on the big boys. And developing a good track record for creative campaigns which produce healthy results."


China, with 1.37 billion people, is a tough challenge for any new entrant, especially now that economic growth there has slowed. International agencies like Ogilvy and BBDO are powerhouses on the mainland, local agency players have become strong competition, and some well-known international creative shops are still breaking in. CP&B, for example, just opened an office in Beijing.


Mr. Bleasdale says that TSLA will need a loyal client in China as they grow, and local agency talent who are "daring enough to join TSLA and help strengthen their local market understanding," he said. "Traditionally in China, neither of these two commodities are plentiful."


Mr. Ye of The Secret Little Agency says he's mindful of the challenges of China, especially given the slowing economy there. But he believes the agency's media agnostic outlook, scrappiness and ability to create buzz while keeping media costs down will work to its advantage in China: "That's what we're built on, being able to be that agency that can innovate and be small and fast and hyper creative."


What would "fair trade" be in our line of work? Surely, these days, everything we do is "fair", ethically derived and often in exchange for a fair sum of money. On the back of a bottle of shampoo I recently purchased, I read with great interest (well, some interest) that the shampoo I bought was made from fair-traded olives. I can't tell if this little snippet of information made me feel better because I could feel good knowing that the farmers received a "fair trade" for their olives to make this shampoo, or if I simply enjoyed having some information about how my shampoo was made.


This started to make great sense when we started applying principles of fair trade in the entire production department of our office. These principles are especially relevant to producers because it is they who wheel and deal the most within the agency.


This could mean a cocktail of agencies ranging from the big network ones to smaller, more specialised outfits to manage and ensure the growth of our clients' brands globally. Whatever the mix, the one thing we're certain of is that every client, big or small, can benefit from a hard-working, secret, little agency to grow their brand with.


The World Health Organization reports that the United States is among the most anxious nations on the planet. Our current political climate certainly contributes to this distinction, but much of our stress stems from feeling a lack of agency on the job.


Agency is the capacity to act independently and make our own free choices. This sense of agency is tightly connected to a sense of ownership. If we feel a lack of agency on the job, it can show up as not being fully engaged, holding back on challenging assumptions, and withholding the important creativity and problem-solving abilities we were hired to demonstrate.


Leaders and managers in organizations need to consider how much freedom and control they actually provide individual employees. For example, is the task well-defined with a clear understanding of what the deliverable should look like and when it should be completed? Yes. But are the steps regarding how it should be completed and delivered also predetermined yet perhaps not clearly communicated? This can undermine agency.


By carefully choosing when and how to use agency, you may find you can have more success than failure. You will have more freedom and control on your job. You will reduce your overall anxiety and stress. And you will likely feel more fully engaged. All of this is good for you and your organization.


Five friends joined forces to start an agency some years ago. They now employee 26 full-time team members across the United States, some working from home and others working out of co-working spaces in Los Angeles, San Francisco, Chicago, and Atlanta (at around a $12k expense per month total). Their revenue for the year is $8.5 million.


Assuming the agency can keep growing or at least maintain this level of profitability and pre-tax earnings, the owners will continue to have more options. They can elect to sell all or part of the business to get a lump sum of money to defray risk or they can continue to keep milking steady profits and invest their post-tax dollars into different assets.


Nico and his team has delivered high-quality developments and designs for more than 4 years now. The Very Little Agency is our agency, they deliver web sites, apps, graphic designs and always a very professional attention. Recommended.


It is equally evident, that the members of each department should be as little dependent as possible on those of the others, for the emoluments [salaries] annexed to their offices.5 Were the executive magistrate, or the judges, not independent of the legislature in this particular, their independence in every other, would be merely nominal. 2ff7e9595c


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